Strategy, Interior Design

Live entertainment and sporting destination RAC Arena marked its 10-year anniversary with a revival of its private suites and greater focus on its corporate hospitality offering. Working closely with the team, we reimagined four distinctive new hospitality experiences for guests, including the ‘Concert Club’, which amalgamates three existing suites to create a single, centralised bar where guests can meet and mingle before settling in to enjoy pre-show drinks with colleagues and friends.

Our design approach focused on channelling the atmosphere, excitement and intent of the entertainment venue into a premium, first-class lounge experience. The soft ambience and deep blue colour palette is a strong reference to the RAC Arena brand—a nod to the exterior and interior colour of the venue and its 14,000 seating capacity auditorium.

In support of local creatives, the project exclusively specified Australian furniture and decorative lighting, including Design by Them, Stylecraft, Grazia and Co, Dowel Jones, Ross Gardam and Volker Haug.